Food Trucks Roll On, Become More Popular In US

Food trucks have grown more popular among food lovers, becoming a significant player in the US restaurant market. The food truck trend has spread beyond foodie centers like New York and Los Angeles to cover the country's other cities. College graduate chefs, young Americans' passion for exciting and ecology-friendly cuisine, and the economic slowdown have been driving the food truck sector's expansion. A chef survey by the National Restaurant Association revealed that food trucks are a top operational trend in 2010, while 91 percent of consumers familiar with food trucks say these are "no passing fad," according to a Technomic study.